This poster was a part of a rebranding project. It required me to consider how the poster would move and adapt to being posted in different environments. Our thumbs reflected a lot of ideas but ultimately the client chose the bear lapping from the coffee cup to move forward with.
The development of the poster required me to consider the event itself as this concept didn't test well in conveying the vendors that would be at the event. After the vendors tents were added and some final tweaking, we arrived at the final design. It turned out oso cute.
Thumb
Rough
V1
Final