This poster was a part of a rebranding project. It required me to consider how the poster would move and adapt to being posted in different environments. Our thumbs reflected a lot of ideas but ultimately the client chose the bear lapping from the coffee cup to move forward with.
The development of the poster required me to consider the event itself as this concept didn't test well in conveying the vendors that would be at the event. After the vendors tents were added and some final tweaking, we arrived at the final design. It turned out oso cute.
Thumb
Rough
V1
Final
What is the name of the event?
The name is "Café con un Oso"
What is the purpose of the event?
It’s an event to bring the community together and promote the
cafes in the area.
When and where is the event taking place?
It's taking place in Sterns Grove Park.
Is there a cost to attend? Are tickets required? If so,
where can they be purchased?
It's a free event
Any supporting copy that may be needed to convey
details like what people can expect to see or do there.
Free Parking
Free coffee sampling
The name of the sponsoring organization (that’s the
company you’re creating the identity for).
Antigua
Any other information you think is appropriate.
Live music playing on the stage